Increase qualified impressions and installs from store search.
Senior strategic oversight
Transparent priorities
Commercial measurement
What is App Store Optimization?
Focused expertise, connected to the whole growth system.
App Store Optimization (ASO) is search marketing for the App Store and Google Play: title and subtitle keyword placement, description optimization, screenshot and preview-video conversion testing, rating velocity, and — for Google Play — the keyword-indexed long description. Over 60% of app installs start with a store search; ranking for the right queries is the difference between organic growth and paying for every install.
Rankvella treats ASO like SEO with a conversion layer: keyword research from actual store search data, metadata optimization per platform’s distinct algorithm, A/B testing of creative assets through store experiments, and review strategy that protects the rating that gatekeeps your conversion rate.
The core deliverables of a App Store Optimization engagement with Rankvella.
App store keyword research and competitor ranking analysis
Title, subtitle, and description optimization per platform
Screenshot, icon, and preview video conversion strategy
Rating and review velocity program with response management
Store listing A/B experiments and conversion tracking
Monthly visibility, conversion, and install-source reporting
Benefits
What better app store optimization changes.
01
Clearer priority
Know which app store optimization actions can change the commercial outcome first.
02
Stronger relevance
Align the experience with real customer intent, language, questions, and decision criteria.
03
Less hidden friction
Surface technical, content, trust, and conversion problems before they suppress growth.
04
Better measurement
Connect execution to useful leading indicators and business outcomes—not isolated activity.
05
Durable capability
Create documentation, patterns, and knowledge your team can continue to use.
06
Connected growth
Integrate app store optimization with SEO, content, UX, analytics, and commercial priorities.
Our process
From diagnosis to compounding performance.
01
Discovery & goal alignment
Align on the outcome, audience, commercial context, constraints, and decision-makers.
02
Research and focused diagnosis
Assess the current app store optimization foundation, competitors, opportunities, and risk.
03
Prioritized strategy and roadmap
Build an impact-led roadmap with ownership, dependencies, measurement, and an execution rhythm.
04
Execution through growth sprints
Ship focused improvements, maintain quality, and communicate progress without hidden work.
05
Reporting, learning, and iteration
Use performance evidence to refine priorities and create the next cycle of growth.
Tools & platforms
The right tools. Human judgment first.
Platforms collect evidence. Experienced strategy turns it into a useful decision.
Google Search ConsoleGoogle Analytics 4AhrefsSemrushScreaming FrogLooker Studio
How an engagement runs
From first audit to a commercial result.
Organic growth
Increase qualified impressions and installs from store search.
Every engagement starts by establishing the baseline, diagnosing the highest-value constraint, and agreeing the leading indicators. Then we ship the priority improvements in focused sprints and measure their influence on qualified demand, conversion, and revenue — with every result traceable to the work that produced it.
01What is the difference between ASO for Apple and Google Play?+
Apple indexes the title, subtitle, and a hidden keyword field; Google Play indexes your full description. Creative requirements, review dynamics, and experiment tools also differ — so each store gets its own metadata and testing plan.
02How fast does ASO show results?+
Metadata changes can shift keyword rankings within days of the release propagating. Conversion improvements from creative testing typically compound over one to two months of experiments.
03Can web SEO help our app too?+
Yes — app landing pages rank in Google search and feed installs, and Google surfaces app content in search results. We coordinate web and store optimization so both channels reinforce each other.
04Can this service work alongside our internal team?+
Yes. We can execute directly, provide specialist support, or act as a strategic layer across marketing, content, product, and development teams.
05How do you measure results?+
Measurement connects delivery and quality indicators to the outcome this service should influence—qualified visibility, engagement, leads, revenue, efficiency, or customer experience.
